Source:-www.ft.lk
- Sri Lankan lifestyle brand now covers 10 states in India; plans to add 50 more showrooms in 2022
- Exports over 2,000 forty-foot containers per annum while sourcing 30% of manufacturing from factory in Bangalore and medium-scale holding industries in India
- To increase manufacturing capacity with upcoming factory in Kolkata
Damro has reached a milestone in India with the opening of the 100th showroom in Kolkata.
The company said Damro launched its most recent showroom in Kolkata as the seventh showroom in the city to provide enhanced services to one of the most populous cities in India.
In consideration of developing export volume in Sri Lanka at a much-needed time, Damro has expedited the showroom network expansion process in India and opened four showrooms in the previous week alone.
The latest additions to the network apart from Kolkata were the eighth showroom in Chennai, the fifth showroom in Hyderabad, and the showroom in Lucknow, achieving the 100th milestone.
Being a well-established business entity in India, the company has accomplished a remarkable journey with a widespread showroom network covering over 10 states. Damro plans to add 50 more showrooms into the Indian operation in 2022 as well.
Damro continues to grow in the Indian furniture market at a rapid pace with the appreciating confidence of valued Indian customers over the brand. In view of the current operation, the company exports over 2000 forty-foot containers per annum while sourcing 30% of the manufacturing from the factory in Bangalore and the medium-scale holding industries in India.
In addition, growth strategies are already in place to increase manufacturing capacity with the upcoming factory in Kolkata whilst continuously improving export volume in Sri Lanka to be able to furnish the forecasted sales expectations.
Despite the challenges that occurred from the COVID-19 pandemic and the erratic trends in the global market, the company continued to implement the development strategies as planned which elaborate the robust foothold and the capability of the Indian management to sustainably foresee and cater to the uncertainty.
Moreover, Damro, as a Sri Lankan company, had established trustworthiness and won the hearts of Indian customers similar to a domestic brand. The company’s ability to produce high-quality products at affordable prices with satisfactory after-sales services can be identified as key components of becoming one of the most praised foreign brands in India.
